I’ve seen a few people say that if you are going to do a poetry commission for a brand, it should only be for brands that you enjoy. Well, I can’t say that that’s not the case with Black Sheep Brewery and their Drink Cask Beer campaign…!
My commissioned poem is brilliantly performed by Chantelle Pierre. And I do genuinely encourage more people to drink pints of cask beer. I drifted away from it when I lived in London for four years (it’s just not the same down there), but a proper pint of hand-pulled cask is unrivaled!
Matt Abbott Poet 