I’ve seen a few people say that if you are going to do a poetry commission for a brand, it should only be for brands that you enjoy. Well, I can’t say that that’s not the case with Black Sheep Brewery and their Drink Cask Beer campaign…!

Matt Abbott poetry commission for Black Sheep Brewery

My commissioned poem is brilliantly performed by Chantelle Pierre. And I do genuinely encourage more people to drink pints of cask beer. I drifted away from it when I lived in London for four years (it’s just not the same down there), but a proper pint of hand-pulled cask is unrivaled!

poet, educator & activist

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